Why would you fire or resign an account I hear you say? Don’t we need all the business we can get? Yes we do, but having accounts that are more trouble than they are worth is debilitating, demotivating and just plain bad business.
Let’s look at why.
A bad account can take time and energy away from more productive, profitable and high profile accounts. It can suck the life out of you. Keeping an abusive, non-cooperative or non-paying account can cost your company both lost revenues and, perhaps, some of its best people.
Good staff members may leave because the problem account is too stressful, or non-problem accounts can suffer and become under-serviced because of the ’urgency’ of calming unreasonable ones which causes other clients to become perpetually unhappy and may end up refusing to pay for services. So the ‘undesirable’ accounts drag your whole team down with them.
Here are 7 signs that you need to fire this account:
1. Arguing With Every Quote
If they can’t agree on the value you bring and want to negotiate every charge, then the element of trust is gone.
2. Never Paying Invoices On Time
This is disrespectful and shows no regards for the relationship.
3. Delays In Responding To Calls or emails
If there is no sense of urgency and they are missing deadlines, they are not committed.
4. Abusive or Disrespectful Behavior
Whether towards you or your people, this is inexcusable and needs to be halted.
5. Asking For Work Without Payment
This is not a partnership. It’s slavery!
6. Constantly Calling Late Friday Evening
They wait until the last minute and then require that something must be done over the weekend. Occasionally, is sometimes understandable. Constantly, is abuse and disrespect.
7. Consistently Changing Their Mind
You can’t add value or enjoy working on an account that is always indecisive and flips back and forth.
If you start to see a few of these signs, start thinking about moving on. Often we are much better off letting go and then use the ineffectual and unprofitable time we have spent on such an account, nurturing and finding others that will be fun and profitable to work with; ones that will be a better fit.