I recently read a quote from a major Customer Relationship Manager provider that said, “Despite all the advancements in technology, sales success is still dependent on one thing, communication.” I’m not sure I fully agree. I would suggest it’s dependent on relationships.When I talk to people responsible for customers, the discussion invariably gravitates to CRM. [...]

Don’t Take Your Customer for Granted!

A good friend of mine for many years believes as I do in passionate customer service to key customers. Both of us learned our trade working with McDonald's for The Coca-Cola Company.Stephen Cobb is still with Coca-Cola and has always been a tenacious and persistent value provider to his clients. He recently wrote an excellent blog about ensuring good [...]