THE 5 FUNDAMENTALS FOR SUCCESSFUL PARTNER MARKETING

I was talking to a friend of mine last week who had recently joined the partner marketing group in his company. He was excited about the move and he was telling me about some of the partners they were looking at. Copyright: ximagination / 123RF Stock Photo I asked him some questions, as we consultants [...]

THESE 18 QUESTIONS WILL DETERMINE YOUR ACCOUNT STRATEGY

What I have tried to do each week is write an article to provide useful and practical information that can be used by anyone who has key relationships with their accounts i.e. clients or customers. That spreads the net rather wide doesn’t it? We all have customers whether they are internal or external to our [...]

DO YOU HAVE A CUSTOMER RELATIONSHIP PLAN?

Why having a Customer or Relationship Strategy Plan, based on evaluating our relationships, is critical to our success.We rely on Business Plans to drive our business direction, but why is it we rarely design and complete Business Plans for our customers?I have lost count of the number of Business Plans I have drafted, completed and [...]